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We started Veritas because India’s small businesses deserve better.
Veritas Finance Limited (Veritas) is focused on meeting the financial needs of the micro, small and medium enterprises (MSME) in India, which has remained largely underserved despite several initiatives. A company run by professionals with rich experience in financial services industry, aims to make availing credit easy to this segment and make a positive impact on the lives of millions of Indians engaged in informal activities who actually build the nation.
Non - Banking Finance Company, registered with Reserve Bank of India, the company has a loan book of Rs. 9,134 Crores, expanded to 511 branches and has 2,31,752 customers across various regions as of March 31, 2026.
Veritas Finance has been promoted with the primary purpose of meeting the various financing needs of the MSME sector. We reach out to this segment through the following products in the semi urban and rural areas:
Medium-term - Financial inclusion loans, Micro business loans and Small Business Loans
Short-term Working Capital Loans
Medium-term - Commercial Vehicle Loans
Long-term - Home Loans and Loan against Property
What we believe — and what we hold ourselves to.
To be recognized by our fairness, responsible approach, and service quality as the most admired company in the inclusive financing space by all stakeholders.
Make a difference and create positive impact in the lives of million informal customers of micro, small and medium enterprises in India through sustainable financing solutions.
Veritas in Latin means “Truth”. As an organization, striving to make a true difference in the lives of millions of small businesses, Veritas Finance would always maintain high standards of ethics, transparency in all its dealings. The following Core Values of the organization build the Veritas Way of doing business. We strive to be organization which is:
D. Arulmany is the Founder and Managing Director & CEO of Veritas Finance. Arul has more than two decades of experience most of which is in the financial services industry. He has been part of Cholamandalam DBS and has been credited with many new initiatives and has driven the company’s foray into Light Commercial Vehicles, Three Wheeler Finance among other things. He also initiated the Captive DSA model and the Franchisee Model which helped the business expand to smaller towns and reach out to more than 300 locations. He was also a part of the Strategic Innovation forum at the the Murugappa Group and he was considered by the group as a successful mentor of the Management Trainees.
Before starting Veritas Finance, Arul was associated with Aptus Value Housing Finance as President & CEO since inception. Arul joined Aptus when it was merely an idea and leading from the front, he was an integral part of building the organization, to become a formidable player in the affordable housing finance segment. He has been invited to be in the Selection Board of TAPMI and visits Major business schools regularly for lecturing the Management Graduates.
Arul has done his Post Graduate Programme in Rural Management from (PGDRM) IRMA with graduation in Bachelor of Business Administration (BBA), Madurai Kamaraj University. He has also done his GMP from University of Michigan.
Founder & Managing Director
Investors
Long-term capital, patient partners.
Mr. Surendra Pai a highly respected thought leader in business and marketing strategy, brings extensive experience and expertise from the Indian corporate sector to Veritas Finance. Mr Pai was the Executive Chairman of the Murugappa Group from 2002-2006, contributing significantly to the group’s growth and profitability. A visionary with high octane energy, he made every organization in the group to constantly break boundaries, innovate and execute. Under his sagacious stewardship, many diverse businesses of the group scaled new peaks and went on to become market leaders in their realm. Prior to this he was Vice Chairman of Wipro group, in charge of CCLG businesses and part of the corporate board from 1997-2002.
Mr Pai holds a Degree in Electrical Engineering from Mysore University and a Post Graduate Degree in Industrial Engineering from IIT, Madras.
He is also a strategic Advisor to Veritas Finance.
Caspian is an investment advisory firm that invests capital in socially responsible, multiple bottom line businesses delivering financial and social value. For 10 years, they have invested debt and equity capital into high quality companies in India, with the intention to generate social and environmental impact alongside a competitive financial return Caspian has a successful track record of making investments and supporting some of the best known social impact organizations in India. As one of the early entrants in the impact investing space in India, Caspian is also one of the few fund managers with a proven exit track record. Caspian looks for companies with innovative business models in any of the Caspian Investment Focus Areas that effectively address the needs of the excluded low income and informal sector population. They trust high quality entrepreneurs and management teams who demonstrate the intent to provide a healthy financial return along with a social return to investors. Caspian invests only in those institutions that have adopted or are willing to adopt clear deliverables on social performance.
British International Investment plc is the UK’s development finance institution and impact investor with a mission to help solve the biggest global development challenges by investing patient, flexible capital to support private sector growth and innovation. It invests to create more productive, sustainable and inclusive economies in Africa, Asia and the Caribbean, enabling people in those countries to build better lives for themselves and their communities. BII invests between £1.5 and £2 billion every year in green infrastructure, technology and other sectors that need capital the most. It currently partners with over 1,000 businesses in emerging economies, and has total assets of £7.5 billion. It works with its investee partners to support them to succeed and grow impactful businesses.
Evolvence India is a boutique investment management firm focused on Private Investments in India, including Buyouts, Growth and Venture Capital. The firm invests in early to late-stage companies across a wide range of sectors with a focus on Healthcare, BFSI, Technology and Consumer Products & Services. EIF has invested more than $650 million in India and has offices in Mumbai and Dubai. Further information is available at: http://evolvenceindia.com/
Kedaara Capital is an operationally oriented private equity firm pursuing control and minority investment opportunities in India. It currently manages over USD 1.7 billion across 2 funds that have invested in several market leading businesses across a variety of sectors including consumer, financial services, healthcare, business services and industrials. Kedaara’s operating partner model enables businesses to realize their full potential. Kedaara was co-founded by Manish Kejriwal, Sunish Sharma and Nishant Sharma and combines the strengths of a well-networked, highly experienced local investing and operating team, with the experience of their strategic partner, Clayton, Dubilier & Rice, a global private equity firm whose investment model blends financial skills with operating expertise. Further information is available at http://www.kedaara.com/
Lok promotes inclusive growth in India by making long-term equity investments.
Launched in 2004, it backs entrepreneurs who cater to large underserved segments through investments in financial services, agriculture/livelihood and healthcare sectors.
In addition to capital, Lok supports the portfolio companies through a variety of engagements which include fellowship programs and technical assistance. Lok manages three funds with over USD 125 mn under management.
Norwest Venture Partners a venture and growth equity (GE) investment firm which targets early to late-stage venture and growth equity investments across several sectors, including cloud computing and information technology, Internet, software as a service, business and financial services, consumer and healthcare.
Multiples is India’s leading private equity platform distinguished by its long and successful experience of partnering with Indian entrepreneurs. Multiples has backed 30 Indian businesses to build aspirational, distinctive, and responsible businesses. Multiples focuses on core sectors of financial services, pharma & healthcare, consumer and technology.
Avendus Future Leaders Fund is focused on investing in ‘best of breed’ market leaders/ emerging leaders with the objective of mid-long term value creation. Core sectors of focus for Avendus are digital technologies, consumption and financial services.
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